How can you Integrate Artificial Intelligence in SEO?
Artificial intelligence (AI) is rapidly emerging as a dynamic component to power content marketing and search engine optimization (SEO). Marketers who integrate AI into their SEO and digital marketing strategies report rapid growth and lead generation for their online businesses.
So, how can you effectively integrate AI to boost the
success of your SEO marketing initiatives? It may seem overwhelmingly techy and
complicated but it isn’t, because the major function of AI is to simplify
things with its advanced problem-solving capacity. AI can power your SEO and
content marketing strategies to supercharge the success of your business.
This article will help you get started. Here, take a look:
The Right AI SEO Software
In 2020, marketers can rely on numerous AI-powered SEO
software and tools that allow you to choose your application and devise an
entirely new and innovative approach. Most leading AI SEO software focuses on
content generation and strategies. They help you gain insight into the SEO
metrics and requirements of your existing landing pages and new content ideas.
These applications and tools provide insightful and
data-driven recommendations to improve your SEO strategies, keyword targeting
and maintain relevance to your audience’s needs. Much AI-powered software and
applications offer additional features, such as actionable strategies, and
performance predictors.
It is crucial to invest substantial time towards research the right AI-powered software for your business and SEO goals. It is crucial to choose a platform that is innovative, reliable and allows you to track your performance and results.
Using AI for SEO
Once you’ve found the right AI-powered SEO application, it’s
time to start incorporating AI into your SEO campaigns. Modern-day marketers
rely on AI applications to generate new content and to reoptimize their old
landing pages and content. This is a crucial step to ensure that your website
makes it to the 1st search results page of Google and other search
engines.
If you want to focus on curating new and fresh content for
your website, AI will help you research topics and keywords that are most
relevant to your audience and business. This step requires you to focus on your
niche, and explore sub-niches and topics that can add more variety to your
content.
Various AI-powered platforms aid marketers in analyzing the readability and success of their topics and content, however, each software is different in terms of features. Most AI SEO software provides relevant keywords, potential titles and title tags, recommended word limits, semantic analysis and more.
Reviewing AI-Generated SEO Results
AI-powered SEO software and applications allow marketers to
oversee the success or failures of their SEO initiatives. They provide detailed
reports carrying actionable and data-driven insights to oversee errors and
address concerns with a pragmatic approach. These insights help content
creators and marketers make improvements in accordance with the requirements
and preferences of their audience.
AI-generated SEO data is highly beneficial in setting a
quality-focus brand image, elevating your content standards, and ensuring that
your website is grounded in the best SEO policies. Marketers can share SEO data
reports with content writers and other team members to make improvements,
understand SEO insights, and avoid errors, such as keyword stuffing.
These AI-generated insights are a proactive measure that
ensures that your content is aligned with the leading SEO standards to ensure
its Google-friendliness and high-ranking search results. Such tools are
indispensable for businesses that outsource their marketing or content writing
projects as they help evaluate the effectiveness of the content services.
Watson Buys is a "we buy houses" company with headquarters in Denver, Colorado. They invest in many US Cities including Indianapolis, Indiana, Omaha, Nebraska, and of course Denver, Colorado. Watson Buys is on the leading edge in the real estate industry when employing AI.
We spoke to CTO Shaun who stated "Our primary
focus is customer acquisition and retention through satisfaction. We believe if
past clients are satisfied with our service our business will be successful. Artificial
Intelligence allows us to understand the needs of our customers in such a way
that we never thought possible" AI allows Watson Buys to:
· Customize
their service to the individual needs of particular brackets of clients.
o needing to
sell a house fast to stop foreclosure.
o selling
inherited property.
o selling a
house to relocate due to a change in employment.
· Deploy
content that is both educational and practically useful for people selling
their house.
· AI
allows us to get in front of the customer when they need us.
The last bullet point is about not forcing our way into people's lives without being invited. For example, have you received a postcard or text message asking if you want to sell your house for cash? After much research, we decided that it is inappropriate to force ourselves into the lives of our communities. Instead, we use AI to ensure that when a person goes online and takes action, searching for the best home buyer to sell my house fast, our service is easily found.
AI helps us to combine SEO strategy and techniques with presenting the product home sellers actually need to grow our business.
Focusing on customer needs is a simple approach that has proven to be effective for Watson Buys. Watson Buys is one of the fastest-growing small real estate investment companies in the nation.
Creating AI-Powered Content
AI-powered software makes it considerably easier for
businesses and marketers to create SEO-friendly content to appeal to their
target audience and maintain prominence. AI-powered SEO content allows
businesses to set higher standards when it comes to content curation and
incorporates targeted keywords for actionable results.
When it comes to content writing strategies that actually
benefit online businesses and brands, the focus is on phrases, keywords, and
searches that need to be optimized. This is where artificial intelligence steps
in and make the process simpler. AI-powered tools are designed to identify
patterns in large volumes of data sets.
They process enormous amounts of data on search volume to
offer data-backed suggestions on the topics you should to writing about using
specific clusters of keywords in order to reach a specific audience. Marketers
and content creators rely on AI to extract topics from search data and imitate
the practices used by other high-ranking websites to appear on the first page
of search results.
Aside from using search results to create new topics, AI can also help you enhance and optimize your existing landing pages to improve your rankings. There are numerous AI-powered tools that offer actionable suggestions on improving existing content.
Voice Search
Google utilizes artificial intelligence to offer relevant
results to our text and voice search queries. Search engines are powered with
highly sophisticated AI tools, deep learning, and machine learning to process
our queries and searches, and satisfy our queries with relevant results.
It is crucial for marketers to understand whether we
integrate AI in our SEO strategies or not, AI will continue to have a dynamic
impact on our website and content rankings. In simpler words, AI is determining
whether and how your brand will gain an audience.
Rameez Ghayas Usmani Digital Marketing and Technology Expert from PureVPN says “AI is dictating how search engines interpret and categorize information presented on your website. As a marketer, it is crucial to take into account the association between AI and voice search and gain a competitive edge by utilizing AI-based tools in keyword and topic research. “
Conclusion
Marketers and content writers perform numerous manual tasks
on a daily basis. These tasks include topic research, keyword generation and
search, SEO insights, and more. However, despite their experience and efforts,
marketers seldom succeed at winning over Google’s algorithms through their
manual efforts.
Therefore, they rely on machines and AI-powered tools that have the ability to skim through enormous amounts of data within seconds. Artificial intelligence is not the future, it is the present, and it is being incorporated across the digital landscape with astounding speed. Modern-day marketers are increasingly reliant on AI-based SEO and content marketing tools to attract their audience with a much more robust and relevant content strategy.
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